Blogging isn’t just a tool for geeks to rave about BattleStar Galactica and kittens. No, blogging is your secret weapon that will drive up your search engine rankings.
Gaining the attention of the search engines can seem painful at times. You think your website shouts ‘Hey look at me!’ when in reality it is whispering in a dark corner under a cone of silence.
If you haven’t got a blog pluged into your website, then getting found in the top-end of the Google search results clearly isn’t a top marketing priority for you. Blogging brings a vast array of SEO benefits and plays an essential role in getting your website higher up in the search engine results pages.
What the search engine crawlers really notice is fresh, original content. Google swoons with love-struck eyes every time new content is uploaded to the internet. To make Google really happy, all you have to do is make sure that fresh content is flowing out of your website (i.e. a blog). Blogs tend to stick to a central theme, which means there is going to be topical keyword density and relevance.
As search engine algorithms place a large weighting on the amount of sites linking to yours, the inherent ability of blogs to aquire explicit links from other blogging websites, as well as trackbacks and links from blogging directories make it essential as part of a link-building campaign. And don’t forget about the all-important RSS feed that can ping Google the moment new content is published, triggering rapid-fire indexing of your content – it’s kind of like having a custom-made poke stick aimed squarely at Google.
Blogs are also a great way to build trust with your visitors – a frequently updated blog shows users that your business is proactive and ready for new customers, it’s the internet’s equivalent of having a customer service representative behind the counter, ready to greet you when you peek through a store window.