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Posts Tagged ‘search engines’

How to get Ratings Stars in Google.

get stars in googleLooking good in Google is not just about vanity. By having Google ratings stars, you are telling search engine users that they can interact or vote on your content or products. This shows visitor engagement on your website and will likely lead to an increase in your click-through-rate (CTR) within the search results (i.e. people are more likely to click on your site link when a star rating is applied versus a search engine snippet that has no stars). And because the stars that appear in the search engine pages take up an extra line of space, it draws extra attention to your listing, especially if your competitors don’t have stars. Search engine users also attach more trust to companies with search engine snippets ratings, even if they only achieve a one-star rating.

Google, Bing, Yahoo and Yandex all support star rating in search results, also known as rich snippets. A collaboration between these search engines has lead to the creation of the project, whereby a shared markup vocabulary has been developed to help webmasters to easily add structured data to their web pages that all  search engines should be able to understand.

Most webmasters are familiar with the HTML tags on their web pages. The HTML tags tell the web browser how to display the information within the tags, but they don’t give any information about what the text within tags mean. This is where markup comes in – the extra tags, along with microdata format adds information to HTML content.

For instance, if you hosted a web site that sold Stanley Kubrick DVDs, you might have the following HTML tag on your web page:


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IT Itch Prize for Web Poetry (2013)

poetry competitionIT Itch invites entries for its inaugural prize in web poetry. Designed as an opportunity for amateur digital communicators to share their work and for tech-minded professionals to dabble in a creative art-form, the prize is open to everyone and submissions will be accepted from any country.

Submitted poems must be about this year’s theme – Search Engines – but poets are free to use whatever style they choose.

happy customersPoets have been mysteriously silent on the subject of IT. Poetry is a search for ways of communicating and we are desperately in need of new ways to communicate about technical topics. With this prize we are hoping to share the burden of our poetic pains, throw a few stones into the information technology mineshaft and listen for the reverberations. Our ultimate aim is to make IT more easily understandable and accessible to everyone – we would far rather have poets writing our user manuals than tech-geeks.

- IT Itch Managing Director Christopher Berg.


There is no cost to enter the poetry competition and the winner will receive a cash prize of $300 NZD.


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