A consortium of tech heavyweights including Microsoft, Nokia and Oracle have officially objected to the Google domain name bid. Google has applied to ICANN (the global organisation entrusted with domain name management) to control a large number of new generic domain name extensions, including ‘.search,’ ‘.fly,’ and ‘.map’. The consortium argues that Google will gain an unfair competitive advantage:
ICANN (the Internet Corporation for Assigned Names and Numbers) has already come under fire for their policy to open up generic domain names to private companies. If granted, the new domain name extensions would allow not only sites like google.com, but google.search and google.map.