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Posts Tagged ‘geotagged’

How Many Times Has Google Lied To You Today?

Google sent me mail today. Real mail. Actual paper in an envelope with my home address kind of mail. It was sent from ‘Google New Zealand’, which is actually Google Ireland Limited and, of course, sent from Switzerland.

The reason ‘Google New Zealand’ is actually Google Ireland Limited (based in Switzerland) has made the headlines recently. Dubbed the “double Irish” and “Dutch sandwich” tax avoidance scheme, Google avoided about US$2 billion in worldwide income taxes last year by moving $9.8 billion in revenue into tax havens. Despite making an estimated AU$1 billion in advertising revenue from their Australia and New Zealand AdWords and AdSense advertising platforms last year, ‘Google New Zealand’ posted a financial loss. By deviously booking their Australian and New Zealand search ads through the tax haven of Ireland, ‘Google New Zealand’ has drastically reduced its local tax liability, to the point of being morally criminal.

Now, back to my mail from Google New Zealand aka Google Ireland in Switzerland. It was from their AdWords advertising platform which I occasionally use when clients request it. As a search engine optimisation (SEO) specialist I never advocate for Pay-Per-Click (PPC) advertising over organic SEO – the economics and return on investment (ROI) just don’t add up. But every now and then, like when a client wants to be seen immediately online, I cave in and let them have their way.

Here’s where the lies start to set in, and they are starting to be a daily occurrence from the overlords at Google. The letter reads as follows:


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SEO NZ Team Office Challenge

Which office item will make the best vibrating speaker?

Our SEO NZ team likes to have a little bit of fun. Faced with the daunting prospect of a boring Monday morning sorting out canonicalization issues, 301-redirects and microformat mark-up integration, our ragged-tagged bunch of SEO specialists decided to mix things up with a wee science experiment. Armed with the coolest piece of gadgetry they could find in our Christchurch SEO office, our small bunch of New Zealand SEO experts briefly had the office abuzz with competitive banter. They devised an experiment geeky enough to get the competitive juices flowing in even the most anti-athletic nerd. They were going to see which items in our office would make the best vibration speakers. That’s right – our Christchurch SEO consultancy briefly paused all its web site seo work to run a small nerd competition (an IT Company’s version of the Melbourne Cup).

The items that were going to be tested as vibrating speakers included: an orange, a small cardboard box, a Converse All Star canvas sneaker, a metal flask/drink bottle, a glass jar filled with black eyed peas, a mouse, a foam block, a plastic cup and a large (empty) cardboard box. Although much debate ensued about which object would win the battle, the clear favourite among the IT Itch SEO NZ team was the small cardboard box and the least popular option was the orange (there were many complicated reasons given about these choices based on physics and logic but we won’t bore you with these). Take a look at the video the IT Itch SEO NZ team made to see how our predictions stacked up. Which object do you think will win?

If you have any web site SEO that needs done, please contact the SEO NZ team at IT Itch – your local SEO company that likes to have fun!


Geeky Bloggers Wanted

blogger jobIT Itch is on the look out for tech geeks with the ability to write great, engaging content about really nerdy topics like search engine optimisation, social media, web design & development, domain names, web hosting technology and internet security. These geeks must be great at producing content that everyone can understand, it must be fun and enjoyable to read and it must attract community interaction.

Ideally, these geeks should have experience participating in online communities such as tech forums and be well connected in the social media world. A large number of Twitter followers could be advantageous as this is our main platform for social interaction.

We are willing to give anyone a chance and aren’t interested in seeing a CV at all. Potential geeky bloggers will be judged entirely by submitting an original blog of at least 300 words on one of the topics mentioned above. The best blogs will be posted live on our website ( and will be judged by these criteria:

  • Community interaction – the number of Twitter tweets, Facebook likes and quality back-links that the post receives.
  • The number of comments the blog post receives and the quality of these comments.
  • The quality of writing – how well it explains difficult concepts, how much our staff like it and generally how cool it is.
  • How it relates to the products/services on our website and how news worthy the post is.

We have both paid and unpaid internship positions available on a casual basis. Intern Bloggers get authorship credit and we will help them with authorship mark-up (people searching your name in Google will see a picture of you and a link to all your articles).

Please submit your original blog to us via the ‘Contact Us‘ page

We will send you an email notification if your article is good enough to publish on our website.


.ASIA Registration Sale – $5.99

.asia domain name












Reach the growing Asian market with a .ASIA domain. For a limited time get all new .ASIA domain name registrations for just $5.99 at IT Itch! Hurry, offer only available for a limited time. Search and register your new .ASIA domains on our secure payment site and add hosting, email and SSL certificates.

Connect with an entire region with a single domain.

The .ASIA Top-Level Domain (TLD) is an ICANN-sponsored domain extension that represents the Asia-Pacific region. A .ASIA domain gives you exposure to the region as a whole, as opposed to individual countries, such as a .JP or .CN domain extension. This is particularly useful for companies that conduct business in different Asian countries. Securing a .ASIA domain gives you regional recognition, makes it easier to manage your Web presence, and increases your exposure to the growing number of Internet users in the Asia-Pacific region.

.ASIA is available to individuals, businesses, organizations, and community groups, as long as one of your contacts lives in the Asia-Pacific region.

What can a .ASIA do?

  • Help you reach millions of Internet users in Asia with a combination of global recognition and regional significance.
  • Give your company, organization or event an online identity with an Asian flavor.
  • Protect your brand from competitors who might wish to take advantage of the name recognition generated by your popular .COM.

Tips For Using Twitter For Business

Twitter is a great tool for business. The instant nature of ‘tweeting’ (posting micro-blogs of 140 characters or less) appeals to people who want immediate access to up-to-date information. Often, information is purposely posted or leaked on twitter long before it’s officially announced in the mainstream media. While individuals use this immediacy to stay informed about friends, celebrities, people and products they admire, business can use the power of Twitter to connect and build deeper relationships with their customers.

Businesses that tweet have a distinct advantage over their non-tweeting rivals. For instance, consider these examples:

  • Business owners can promote their products and services directly to a target audience by focusing their efforts on people likely to be interested. For instance, a store selling BMX bikes can find people in their local area that tweet about BMX bikes by using the ‘advanced search’ feature.
  • Getting instant access to what’s being said – this minute – about your company, people, products, or brands enables professional and responsive brand management. Also, monitoring the negative comments about your competitors enables business owners to swoop in the moment unhappy customers are ready to jump ship.
  • The ability to quickly connect and network with others in your industry opens up opportunities for collaboration and reciprocation. It can be a good tool to establish relationships with potential suppliers and even potential employees.
  • The constant steady stream of ideas, content, resources and links helps you stay informed and enhances your knowledge in your field of expertise.
  • You can extend the reach of your thought leadership by sharing your blog posts and other content.

Tips for effective business tweeting

The most common mistake businesses make on twitter is losing the human touch. If your twitter time-line for your business is solely focused on announcing to the world ‘BUY OUR PRODUCTS NOW!’, you’ll quickly be seen as spam and people will avoid you like the plague. Of course, you want people to buy your products, but to do this on Twitter involves building and interacting with a community, rather than non-stop pimping of your stuff.

Commenting on tweets and re-tweeting posts is a great way to get involved with your community. However, in order to build trust with your community, the comments you make must add value to the conversation. Simply saying ‘great post’ to everything you read adds no value whatsoever. You need to use your area of expertise, whatever it is, to show that you are an expert in your field, or at least a competent participant.

Share links and point to nifty content in your community, even if its your competitors. Remember, its not just about you. If you find something that grabs your attention in your niche, tell your followers and share it. It’s far better to be seen as a great source of quality information, rather than a self-absorbed exclude-a-bot (narcissistic robot).

If your website has an RSS feed, you can post it straight to your twitter account using an app called Twitterfeed. This neat app posts tweets about your new web content automatically, saving you the hassle. You can also configure it to post on other social media sites like Facebook and LinkdIn. If you have a blog, this app is an absolute necessity.

To find people in your industry, use a Twitter directory like Twellow. Add a listing for your business if you haven’t already. Sometimes following and interacting with people who have a large number of followers can lead to more people following you. If your goal is networking, however, it can often be a good idea to find people who are also just getting started. If your goal is to keep tabs on your industry leaders, then spend more time focusing on finding and interacting with them.

Make your website Twitter friendly by adding twitter widgets, tweet buttons and follow buttons. Third party clients like Followerwonk or SocialBro can give you amazing insights such as when the best time to tweet is (based on when most of your followers are online). You can break down and analyse your followers by location, bio, who they follow and how influential they are. By tracking when you gained and lost followers, you can see how your twitter behaviour translates to growing your social media presence.

Finally, consider using the ‘promoted products’ feature of Twitter. Unlike traditional ads, this feature places your tweets in front of the right people at the right time (people who have already shown an interest in your products or services). You don’t pay for simply showing up on someone’s page – you pay when they click or interact with your content (see video below).

If you would like more information about using Twitter for your business, please contact the friendly team at IT Itch and we’ll see how we can help.