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Posts Tagged ‘Christchurch’

SEO NZ Team Office Challenge

Which office item will make the best vibrating speaker?

Our SEO NZ team likes to have a little bit of fun. Faced with the daunting prospect of a boring Monday morning sorting out canonicalization issues, 301-redirects and microformat mark-up integration, our ragged-tagged bunch of SEO specialists decided to mix things up with a wee science experiment. Armed with the coolest piece of gadgetry they could find in our Christchurch SEO office, our small bunch of New Zealand SEO experts briefly had the office abuzz with competitive banter. They devised an experiment geeky enough to get the competitive juices flowing in even the most anti-athletic nerd. They were going to see which items in our office would make the best vibration speakers. That’s right – our Christchurch SEO consultancy briefly paused all its web site seo work to run a small nerd competition (an IT Company’s version of the Melbourne Cup).

The items that were going to be tested as vibrating speakers included: an orange, a small cardboard box, a Converse All Star canvas sneaker, a metal flask/drink bottle, a glass jar filled with black eyed peas, a mouse, a foam block, a plastic cup and a large (empty) cardboard box. Although much debate ensued about which object would win the battle, the clear favourite among the IT Itch SEO NZ team was the small cardboard box and the least popular option was the orange (there were many complicated reasons given about these choices based on physics and logic but we won’t bore you with these). Take a look at the video the IT Itch SEO NZ team made to see how our predictions stacked up. Which object do you think will win?

If you have any web site SEO that needs done, please contact the SEO NZ team at IT Itch – your local SEO company that likes to have fun!


Geeky Bloggers Wanted

blogger jobIT Itch is on the look out for tech geeks with the ability to write great, engaging content about really nerdy topics like search engine optimisation, social media, web design & development, domain names, web hosting technology and internet security. These geeks must be great at producing content that everyone can understand, it must be fun and enjoyable to read and it must attract community interaction.

Ideally, these geeks should have experience participating in online communities such as tech forums and be well connected in the social media world. A large number of Twitter followers could be advantageous as this is our main platform for social interaction.

We are willing to give anyone a chance and aren’t interested in seeing a CV at all. Potential geeky bloggers will be judged entirely by submitting an original blog of at least 300 words on one of the topics mentioned above. The best blogs will be posted live on our website ( and will be judged by these criteria:

  • Community interaction – the number of Twitter tweets, Facebook likes and quality back-links that the post receives.
  • The number of comments the blog post receives and the quality of these comments.
  • The quality of writing – how well it explains difficult concepts, how much our staff like it and generally how cool it is.
  • How it relates to the products/services on our website and how news worthy the post is.

We have both paid and unpaid internship positions available on a casual basis. Intern Bloggers get authorship credit and we will help them with authorship mark-up (people searching your name in Google will see a picture of you and a link to all your articles).

Please submit your original blog to us via the ‘Contact Us‘ page

We will send you an email notification if your article is good enough to publish on our website.


.ASIA Registration Sale – $5.99

.asia domain name












Reach the growing Asian market with a .ASIA domain. For a limited time get all new .ASIA domain name registrations for just $5.99 at IT Itch! Hurry, offer only available for a limited time. Search and register your new .ASIA domains on our secure payment site and add hosting, email and SSL certificates.

Connect with an entire region with a single domain.

The .ASIA Top-Level Domain (TLD) is an ICANN-sponsored domain extension that represents the Asia-Pacific region. A .ASIA domain gives you exposure to the region as a whole, as opposed to individual countries, such as a .JP or .CN domain extension. This is particularly useful for companies that conduct business in different Asian countries. Securing a .ASIA domain gives you regional recognition, makes it easier to manage your Web presence, and increases your exposure to the growing number of Internet users in the Asia-Pacific region.

.ASIA is available to individuals, businesses, organizations, and community groups, as long as one of your contacts lives in the Asia-Pacific region.

What can a .ASIA do?

  • Help you reach millions of Internet users in Asia with a combination of global recognition and regional significance.
  • Give your company, organization or event an online identity with an Asian flavor.
  • Protect your brand from competitors who might wish to take advantage of the name recognition generated by your popular .COM.

Tips For Using Twitter For Business

Twitter is a great tool for business. The instant nature of ‘tweeting’ (posting micro-blogs of 140 characters or less) appeals to people who want immediate access to up-to-date information. Often, information is purposely posted or leaked on twitter long before it’s officially announced in the mainstream media. While individuals use this immediacy to stay informed about friends, celebrities, people and products they admire, business can use the power of Twitter to connect and build deeper relationships with their customers.

Businesses that tweet have a distinct advantage over their non-tweeting rivals. For instance, consider these examples:

  • Business owners can promote their products and services directly to a target audience by focusing their efforts on people likely to be interested. For instance, a store selling BMX bikes can find people in their local area that tweet about BMX bikes by using the ‘advanced search’ feature.
  • Getting instant access to what’s being said – this minute – about your company, people, products, or brands enables professional and responsive brand management. Also, monitoring the negative comments about your competitors enables business owners to swoop in the moment unhappy customers are ready to jump ship.
  • The ability to quickly connect and network with others in your industry opens up opportunities for collaboration and reciprocation. It can be a good tool to establish relationships with potential suppliers and even potential employees.
  • The constant steady stream of ideas, content, resources and links helps you stay informed and enhances your knowledge in your field of expertise.
  • You can extend the reach of your thought leadership by sharing your blog posts and other content.

Tips for effective business tweeting

The most common mistake businesses make on twitter is losing the human touch. If your twitter time-line for your business is solely focused on announcing to the world ‘BUY OUR PRODUCTS NOW!’, you’ll quickly be seen as spam and people will avoid you like the plague. Of course, you want people to buy your products, but to do this on Twitter involves building and interacting with a community, rather than non-stop pimping of your stuff.

Commenting on tweets and re-tweeting posts is a great way to get involved with your community. However, in order to build trust with your community, the comments you make must add value to the conversation. Simply saying ‘great post’ to everything you read adds no value whatsoever. You need to use your area of expertise, whatever it is, to show that you are an expert in your field, or at least a competent participant.

Share links and point to nifty content in your community, even if its your competitors. Remember, its not just about you. If you find something that grabs your attention in your niche, tell your followers and share it. It’s far better to be seen as a great source of quality information, rather than a self-absorbed exclude-a-bot (narcissistic robot).

If your website has an RSS feed, you can post it straight to your twitter account using an app called Twitterfeed. This neat app posts tweets about your new web content automatically, saving you the hassle. You can also configure it to post on other social media sites like Facebook and LinkdIn. If you have a blog, this app is an absolute necessity.

To find people in your industry, use a Twitter directory like Twellow. Add a listing for your business if you haven’t already. Sometimes following and interacting with people who have a large number of followers can lead to more people following you. If your goal is networking, however, it can often be a good idea to find people who are also just getting started. If your goal is to keep tabs on your industry leaders, then spend more time focusing on finding and interacting with them.

Make your website Twitter friendly by adding twitter widgets, tweet buttons and follow buttons. Third party clients like Followerwonk or SocialBro can give you amazing insights such as when the best time to tweet is (based on when most of your followers are online). You can break down and analyse your followers by location, bio, who they follow and how influential they are. By tracking when you gained and lost followers, you can see how your twitter behaviour translates to growing your social media presence.

Finally, consider using the ‘promoted products’ feature of Twitter. Unlike traditional ads, this feature places your tweets in front of the right people at the right time (people who have already shown an interest in your products or services). You don’t pay for simply showing up on someone’s page – you pay when they click or interact with your content (see video below).

If you would like more information about using Twitter for your business, please contact the friendly team at IT Itch and we’ll see how we can help.

Google Plus One Clicks ‘Not Important’.

When Google launched the Google Plus One button, many webmasters and SEO professionals were curious as to how this tool would affect their web page rankings. Most bets were placed on it being important; after all,  the social signals coming out of popular social networks like Twitter and Facebook carry so much weight these days. But no, Google Plus One clicks carry very little weight and, according to a recent interview with Matt Cutts (head of webspam at Google), have very little effect on your rankings:

In the short term, we’re still going to have to study and see how good the signal is. Right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.


The failure of the +1 clicks to provide accurate social signals stems from Google’s dismal  social network. Over a billion people now use Facebook and its ‘like’ button to give search engines a wealth of social data. In contrast, hardly anyone uses the Google Plus social network and its associated +1 button. Search engine users may be confused by + 1′s, which differ from the Facebook ‘like’ button which directly shares content to a user’s social stream. They may also be put off by the spammy nature of the buttons, which appear next to search results in Google and on websites fooled into teaming up with Google Plus.

The +1 feature was designed by Google to help people discover and share relevant content from the people they already know and trust. However, because so few people are using the feature to give their vote to search results, websites and advertisements, Google has no choice but to largely ignore its own creation.

Although Google +1 clicks have no direct impact on your ranking in search engines, they may offer a very slight indirect benefit by helping to increase click-through-rate (CTR). The logic is that people will be more likely to click on a search result that display a higher number of +1′s, or click links that are recommended by your friends (the catch being that you have to be signed into Google Plus and your friends have to be using the service for this to work).

This is not the first time Cutts has downplayed the significance of the +1 button with regards to ranking. At the SMX Advanced conference in June, he said:

When we look at +1, we’ve found it’s not necessarily the best quality signal right now.

Matt Cutts comments on authorship show that this could be a more important signal in rankings factors in the future. If your website contains content that can be attributed to a particular author, author verification could help your site:

There are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’

So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.

If you look further out in the future and look at something that we call ‘social signals’ or ‘authorship’ or whatever you want to call it, in ten years, I think knowing that a really reputable guy – if Dan has written an article, whether it’s a comment on a forum or on a blog – I would still want to see that. So that’s the long-term trend.

However, the effect of a verified authorship on the rankings of your website seems to be quite low at current and could simply be an attempt to get more Google+ users.